It makes sense, right?! Ford tells you they have the fastest, sleekest, most popular car on the road, and you may take in the information, but does it really convince you? Then your best friend Mike pulls up in THAT car and does nothing but RAVES about how this is the fastest sleekest, most popular car on the road. A little more convincing, right?! Well why is that?!

Well, you like, know, and TRUST your good friend Mike, BUT you also know that he has NO hidden agenda for praising this new car. We tend to not trust salepeople and television commericals, etc because we know that whatever they are feeding us, they have the intention of SELLING us something.

So Why Does This Matter?

When you are marketing your Bartending Business and your services, YOU may be the BEST bartender in the World, and you provide AMAZING service, and your drinks kick butt, but how well can you (the salesman) convey that message in a way that your potential clients will believe what you say! As part of your Marketing Strategy, you NEED Testimonials (on your website) of Past Clients who can rant and rave about you. THIS is what gets potential new clients excited! THIS is what works! THIS is what sells your customers!

What is a Testimonial?

A Testimonial is any form of feedback or praise from a past client or customer that describes how AWESOME your services were and recommends you to others! They are a form of Social Proof: “Well, if SHE liked this company, I’m sure I will be pleased with this company too!”

How To EASILY Get Testimonials:

It is IMPERATIVE to include testimonials on your website…the good thing: it is EASY to get them (once you’ve had your first bartending event!)

First, make sure you provide outstanding service! If you are not putting the effort in to make people start talking about you, they won’t have anything to say when you ask for that testimonial! This means, be early to your bartending events (not on time!) Be kind, courteous, and treat the guests like royalty. Be funny, outgoing and helpful! Keep your bar clean, make the drinks fast and keep a smile on your face! Do this and put 110% effort in at all times, you will have no problems.

Make sure that when the event is over, you thank your host with sincere appreciation while in person. Within the next 2-3 days (the sooner the better), write them a quick email thanking your host again! Your client will be 100% obligated to return that e-mail and say a few kind words (THAT IS YOUR TESTIMONIAL!) I would highly recommend asking them for their permission to publish this information on your site (at this point, they may be MORE inclined to write you an even better testimonial). The client will ALWAYS say yes, so do not hesitate to ask.

The Money-Maker: Ok, so text is great, but a picture says 1001 words, right?! Get a picture of you and the host right about the testimonial and you will have a bullet-proof marketing tactic!! Either bring your own camera and ask for a pic, OR ask the host to take a picture of the both of you! Its THAT’S simple!

The ADDED BONUS: Now, if you have REALLY hit it off with your client, or they are a family friend or something, I would simply ASK them for a good testimonial, but here is where it gets better! I use a service called AUDIO GENERATOR that allows the client to call a number and leave a VOICE recorded testimonial which you can INSTANTLY add to your site so people can listen to it!! Pretty cool, right?!

So there you have it! Now go out there and get some bartending testimonials for your website.

$621.00 in 4.5 Hours:

Now, what’s stopping you from booking your FIRST event?! Get out there and make some $$$! Have fun, talk to ya soon!

Cheers,

James Wedmore

The Mobile Mixologist

Below is a short little video about a really cool Website service that will get your website up and running in no time! Let’s make 2009 the year of CHANGE! Happy New Year!

THIS IS THE LINK:

http://pipelinemarketingxl.com/pipelinexl/jwedmore

1. Dress-Up! It’s New Year’s! Dress up and look great. I always like to add a silly hat or glasses to my attire to help get in the mood and show everyone that I am the “Life of the Party.” Everyone else will be in the mood to party like there is no tomorrow, so be prepared to do the same! Wear something, beads, “2009 Glasses” or a crazy hat to show you are ready for a great night!

2. Bring Props! Add a little flair to the night with some noise-makers, poppers and other do-dads! Keep some for yourself, but share the love and pass them out to eager guests. When that clock strikes Midnight, it will be THAT much more fun to have everyone using your toys and gizmos and even the host will appreciate it! (More Tips)

3. CHARGE DOUBLE: This is my most important tip! You must charge AT LEAST double your normal rate for New Year’s Eve..your reasoning: “It’s New Year’s!” No one wants to work on this night unless it is really worth it! So make the price you charge high enough so there are no regrets! And don’t forget gratuity!

4. The Tip Jar: No one is found at home doing nothing for New Year’s, so chances are, you will have MORE guests at your event than most other parties throughout the year. Imagine if everyone in the room of a 100 guest party just gave you $2.00 a piece. Not bad, right! Well, get that Tip Jar out on your bar and make it visible to everyone. For New Year’s this year, I found a GIGANTIC glass Champagne Glass that will be just PERFECT for my Tip Jar. Having a Tip Jar this New Year’s is a MUST and make sure you dress it up so guests have FUN giving you money!

5. Champagne anyone? New Year’s Eve is all about celebration! 2008 is gone, and 2009 is upon us! And what better way to celebrate than with a full glass of bubbly! No matter what, make sure you host is supplying champagne for their party! Imagine being the bartender at a New Year’s party that DOESN’T carry champagne! BONUS: Why not add a few other Champagne drink options to the menu like Mimosa, Kir Royal, etc.

6. The New Year’s Kiss: Great conversation always leads to great tips. Ask your guests if they have that special someone to kiss when the clock strikes midnight or what their New Year’s Resolution is. Who knows, you just might find yourself kissing a guest at Midnight too!

7. Just Have Fun: As a Mobile Bartender, sometimes we get stuck at uptight, stuffy parties where the liquor is NOT flowing, and the guests are NOT having fun. A New Year’s Eve party is ALWAYS the exception. Be prepared for guests bringing their “A Game” and their “Party Hats!” So have fun, relax, drink a little, and enjoy your New Year’s!!

‘Tis the season to be jolly and plastered! You might as well get in the spirit the right way with these delicious Christmas Cocktails:

	The Grinch: Just one of these powerful Green drinks has been known to cause people to rhyme their sentences. “Not in a house, not with a mouse” 2 oz Midori .5 oz Lemon Juice Splash Sweet & Sour Garnish: Cherry
	The Pointsettia: This light & bubbly cocktail will quickly sneak up on ya! .5 oz Cointreau 1/2 Fill Champagne 1/2 Fill Cranberry Juice
	The Mintini: This is a minty treat for all those Candy Cane lovers! 3 oz Vodka 2 oz Creme de Minthe 1.5 oz Peppermint Schnapps Garnish: Candy Cane
	Mistletoe: This interesting concoction is actually quite delicious! Almost like a bubbley Pommegranate Margarita! 1 oz Tequila .5 oz Triple Sec Splash Pommegranate Juice Fill: Champagne
	Black Santa: A festive spin on the classic Black Russian! 1 oz Kahlua .05 oz Vodka .25 oz Peppermint Schnapps
	Christmas in a Cup It’s time to relive those college days and whip out the red keg cup! This is a good one! 1.5 oz Spiced Rum 1 oz Aftershock (cinnamon schnapps) Fill: Dr Pepper
	JagerNog It doesn’t get much more gross than this! 1/2 Fill Jagermeister 1/2 Fill Egg Nogg Sprinkle Cinnamon

If you are booking Bartending events this holiday season, simply present these drink selections to your client as some various options for Christmas Cocktails.

This Holiday Season is your chance to make some serious money at all of the parties you will be booking! Don’t forget to check out my other blog post on the Christmas Survival Guide for Bartenders! I wish you the best of luck this December!

Cheers,

James Wedmore
Bartend4Profit.com

P.S. Looking for even MORE Christmas drinks? Check out: http://www.the-authentic-bartender.com/Christmas.html

Welcome to December! The GREATEST month you will EVER see as a Mobile Bartender. If you have properly marketed yourself and your business, you will have clients kicking down your door on their hands and knees PLEADING with you to book ‘em. Your Fridays, Saturdays and even some weekdays will all be booked with corporate parties and Holiday get-togethers. And of course, it all ends on New Year’s with a BANG

With the economy the way it is right now, I want to give you an Insurance Policy that will GUARANTEE you a financially successful December that will fatten your pockets with some extra dough that you can spend on some Christmas Shopping!

Christmas-time always puts people in a mood of nostalgia and love. You must evoke these feelings in your guests and work for those tips! Below are SEVEN of the powerful tips and tricks I implement in all of my Christmas Parties!

1. Get in the Mood: It’s Christmas! Let’s get excited about it! I want you to try this: Give your guest their drink, look them in the eye and say, “Merry Christmas.” …and mean it! Because we don’t say it anymore! Everyone is worried about being “P.C.” But take the time to say some kind, genuine words to your clients and spread that Christmas Cheer!
2. Charge More: Do you remember your High School Economics? As the Demand increases (more parties in December) so do your prices! Do NOT be afraid to charge more for your services this December. If you are a client looking for a bartender this December, it is going to be hard! Everyone is booked! So take advantage of that and hold out for the highest bidder! On a side note, you should be increasing your prices as you get closer and closer to the 25th and of course, charge AT LEAST TRIPLE on New Year’s Eve!!
3. Dress Up: This Christmas, I am dressing up for a Tropical X-Mas Theme as well as a Tacky Sweater Party. For my other events, I will be wearing AT LEAST a Santa Hat! What will you be doing to make you stand out?!
4. Decorate your Tip Jar: This Christmas, my tip jar will actually be decorated to look like a stocking! Instead of candy and gifts, this stocking will have tons of cash! Even better! How can you decorate your tip jar to make it look more festive? Try wrapping it in a small wreath or adding christmas lights.
5. Decorate Your Bar: You can also add some Christmas decorations to your bar. Some wreathing and lights will go along way and help everyone get in the mood!
6. Give Gifts/Treats: ‘Tis the Season! Take the time to put up a bowl of candy(like Candy Canes!), some Christmas cookies or even little gifts. What if you had a small little tree on the bar, with little mini presents. Each present was a wrapped up mini bottle of liquor that the guest could open and keep!
7. Customized Drinks/drink menu: You MUST have some Holiday Cocktails for your guests. Check out my other Blog Post for some great Christmas Cocktails that your guests will LOVE!

I hope these SEVEN TIPS help you this Holiday Season! If you have additional tips, please share by submitting a comment on this post! hank you so much, and have a Merry Christmas and a Happy New Year!

His name is Shawn Picard, and he purchased The Bartend-4-Profit System just a few months back. What he has done in that time has been amazing!

You can take a look at his website at: www.ServeChilledBartending.com

Shawn built a beautiful website that has great pictures, video, and copy. He build his own portable bar that he takes with him to all of his events! He even learned how to become a flair bartender so that he could “wow!” his guests to giving him more tips! What I would like to do now is take a second and see just what we can learn from a success Case Study like Sean here.

What YOU can learn from Sean:

1. Have a Great Name/Branding: Serve Chlled is a great name, and he branded his company with a penguin-an animal that represents both the elements of cold and elegance (tuxedo)
2. Have a Website: Website is REQUIRED! But very easy to obtain one!
3. Great Headline/Copy: Take the time to read Shawn’s headline. It goes right for the benefits of why someone would hire him!
4. Clear, Visual Pictures: A picture tells 1,000 words, you need some of you bartending!
5. Include Video: Marketing is all going to video now and Shawn nailed it with his video!
6. Different Pricing Options: Shawn gives his customers several different pricing packages to choose from
7. Learn Flair: Shawn is MORE than just a bartender. Someone who wants to have fun and entertainment will choose Shawn for his flair skills!
8. Easy Contact: Make it easy for your visitors to contact you INSTANTLY. Shawn using a contact form that his clients can fill out.
9. Take Action: The biggest reason people FAIL is that they NEVER took action! Shawn simply purchased The Bartend-4-Profit System (the first action) and simply followed the steps laid out before him. THIS is what he has accomplished!

I am so proud of Sean for all of his work to making his business take off the way it has! It is one of the most rewarding experiences to make a difference in someone’s life like this!! I look forward to all the others who decide to follow this path and work for themselves as a mobile bartender! I am here to help!

]]> http://www.bartenderconfessions.com/bartendercasestudy/feed/ 0