If you want to charge Premium Prices, you gotta ____________

If you have been with me for awhile, that should be a no-brainer.  If not, that’s ok, we’ll come back to that in a second.

Right now I want to take you back to this past Fourth of July Weekend where I walked away with just over $550 from an absolutely incredible event!  Which is good because I really didn’t want to work this holiday weekend, but I was understaffed and we had a ton of bookings!  So I decided to hop in there as well.

Why was the event so GREAT?

Well, other than the satisifying “Grand Total” I received at the end of the evening, I was in GREAT company.  Fourth of July brings together family and friends (and BBQ!) who are all in good, high spirits!

Even though I was not with MY family & friends, I still had a fantastic time!  I was taking shots with the host, teaching some fun drinks to the guests, and making some great jokes.

I think I left feeling like I had known all of the guests for years.  AND they could say the same about me.  I was able to joke and tease some of the guests, I created a few “custom-cocktails” for my VIPS, and I told some great stories about past events.

Bottom Line:  They LOVED Me!

NOW…why do I bother sharing this with you?

Let’s take a look back at the fill-in-the-blank I gave you at the top of this email:

If you want to charge PREMIUM Prices (by premium, I mean higher than any of your competitors) you gotta…

Sell the EXPERIENCE!!

Right now, Im going to go in and do some sneaky, ninja, mind-shifting voodoo on you to change the way you think!  Ready?

When you go to an event, people are NOT hiring you to be a bartender!!!

They’re not?

NO!!  They are hiring you for these TOP 2 Reasons:

1.  They want the Social-Status & Prestige of havng a “fancy” party where their friends are IMPRESSED by a professional waitstaff

2.  They want to actually enjoy the party themselves!

In other words, they want The BEST PARTY EVER!!  Right?!  And they expect you to deliver!

So…what you really have to do is offer an EXPERIENCE!

All I ask is that REMOVE that fact that you are just a bartender hired to pour drinks, and start thinking differently.  You are paid to provide an EXPERIENCE:  an unforgettable night for your host and their guests.

You can only make $150 bucks pouring drinks, but you can make $550 providing an unforgettable experience for your client.

HOW do you provide that Unforgettable Experience?  Well it is an Art Form…and it must wait for another email! 

Until then, keep hustlin’ & workin’ it!

To Raising Your Rates,