I want to reveal one of MY biggest secrets to how I book events like crazy.  This is one of the reasons that my business grew so fast and forced me to hire more bartenders.  And the best part is, this secret is so small and simple, ANYONE can do it with 5 minutes of time and little to NO budget!

Would you like to know this POWERFUL Marketing Trick?!

It’s called The Follow-Up.

Now, before I explain the Follow-Up in detail, I want to share a basic, fundamental marketing & business principle first.  It is the concept of how acquiring NEW clients is more difficult (and costly) than acquiring MORE money from a PAST client.   In other words, it is easier for me to make more money from a client I who has already agreed to pay me, work with me and do business with me, than it is to go out, find a new client, gain his or her trust, and get them to hand me their credit card info or write me a check.  It makes sense right?!

Good!  So here is your goal…FOCUS on our PAST clients!  That is where the REAL MONEY is!

The Follow-Up is simply a quick and easy technique of “staying in touch” and showing appreciation to past clients.  This will give you repeat business AND plenty of referrals!

How do We do That?!

It can be as simple as sending out greeting cards/post cards with a quick thank you message the week after you have bartended their event.  An even cooler tip:  What if the party you did was their Birthday Party?  NOW you know that they have an October Birthday, soooo….you put their name in a calendar or excel document, and at the end of September 2010, BOOM!  You send them a quick Happy Birthday Card!  You can also send holiday cards etc!  VERY, VERY POWERFUL!

Now, here is the real trick!  Making a system that works for you!

Last thing you want to do is spend hours writing cards yourself, licking envelopes, and making several trips to the post office!  What if I told you there was a service that could automatically write the cards in your hand writing, create customized cards AND send them out for you…for LESS than a dollar! ($.50-.70!!)

I LOVE this service, it has CHANGED my life and it has helped my business more than I could ever imagine!

If you are interested in such a service, I would love for you to contact me and I can get you set up with them!  If not, I STILL suggest you use greeting cards in your business!!

Hope you enjoyed the tip!