A Bartender Case Study: Shawn Picard

I just got an e-mail from one of my clients who wanted to give me an update on his Bartending Business status! Let’s just say I was soo PROUD to see all of the great work he had accomplished in such a short time!

His name is Shawn Picard, and he purchased The Bartend-4-Profit System just a few months back. What he has done in that time has been amazing!

You can take a look at his website at: www.ServeChilledBartending.com

Shawn built a beautiful website that has great pictures, video, and copy. He build his own portable bar that he takes with him to all of his events! He even learned how to become a flair bartender so that he could “wow!” his guests to giving him more tips! What I would like to do now is take a second and see just what we can learn from a success Case Study like Sean here.

What YOU can learn from Sean:

1. Have a Great Name/Branding: Serve Chlled is a great name, and he branded his company with a penguin-an animal that represents both the elements of cold and elegance (tuxedo)
2. Have a Website: Website is REQUIRED! But very easy to obtain one!
3. Great Headline/Copy: Take the time to read Shawn’s headline. It goes right for the benefits of why someone would hire him!
4. Clear, Visual Pictures: A picture tells 1,000 words, you need some of you bartending!
5. Include Video: Marketing is all going to video now and Shawn nailed it with his video!
6. Different Pricing Options: Shawn gives his customers several different pricing packages to choose from
7. Learn Flair: Shawn is MORE than just a bartender. Someone who wants to have fun and entertainment will choose Shawn for his flair skills!
8. Easy Contact: Make it easy for your visitors to contact you INSTANTLY. Shawn using a contact form that his clients can fill out.
9. Take Action: The biggest reason people FAIL is that they NEVER took action! Shawn simply purchased The Bartend-4-Profit System (the first action) and simply followed the steps laid out before him. THIS is what he has accomplished!

I am so proud of Sean for all of his work to making his business take off the way it has! It is one of the most rewarding experiences to make a difference in someone’s life like this!! I look forward to all the others who decide to follow this path and work for themselves as a mobile bartender! I am here to help!